MADE AT DAWN
Website + E-Commerce
[ Creative Development Partner ] building custom, bespoke digital solutions for startups & brand founders.
Made at Dawn is an independent creative development and technology firm. We design and build custom websites, e-commerce platforms, and integrations for startups and scaling companies.
We specialize in website strategy and development, technical integrations, and digital ecosystems for brands whose websites have become fragile, outdated, or misaligned with their growth.
Portfolio / Case Studies
Explore recent website launches, rebuilds, and intentional brand experiences
[ The Web, Annotated ]
A digital publication exploring the intersection of creativity, technology, and commerce
Developer’s Perspective,
Solution—Oriented Designs
Most of the founders we work with are deeply passionate about what they do. They’ve built something meaningful, but their website hasn’t quite kept up. The design might feel dated, the backend too fragile, or the user experience disconnected from the story they’ve worked so hard to build.
And that’s where we come in. We build brands and websites that feel like your next chapter—intentional in design, refined in function, and grounded in technical clarity. Every part of your site, from its layout to its integrations, is designed to work for your business, not against it.
— Hae, founder & developer
Made at Dawn
Located in
San Jose, San Francisco,
Jeju Island, Seoul, South Korea
hae@madeatdawn.com
A beautiful website isn’t rare. A dependable one is.
The difference shows up in small moments: a checkout that fails once, a form that doesn’t have the right integrations for notifications, a page that loads just slow enough to lose trust.
I wish I could say nothing ever breaks. But real businesses move, tools change, and systems get tested in the wild.
So our philosophy isn’t perfection—it’s resilience. Building with intention, documenting what matters, and designing workflows that are easy to maintain when life gets busy.
Novaire, Cosmetic Manufacturing
View Our Portfolio
“I’ve worked with several website developers over
the years, but my
experience with Made at
Dawn stands superior in
every aspect.”
She was warm, approachable and incredibly professional. One of the most amazing benefits of working with Hae, is that for her it's about an ongoing relationship and continued website development. It isn't a one and done project. Hae listened to my long-term aspirations to continue to enhance my website as my company grows, and made suggestions as to what we can do now to prepare.
— Jessica Gylsen
Founder of The Dazzling Concierge